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Career Transition: How to Transition from HR to Marketing in 21 Steps

26/2/2014

 
Career_Transition,HR_to_Marketing,Employment_Skills,Marketing_Skills,Marketing_Training

How can you transition from one career path to another?

My advice was sought last week on how to transition from a human resources role into marketing.

Transition is fairly common these days. Many people have 2, 3 or more careers throughout their working lives.


Here's what I advised specifically in relation to a transition from HR to marketing.  But the principles could be applied to any transition just by switching the skills:
  1. Learn to use social media for business - Twitter, Facebook, Google Plus, etc and volunteer to do this for companies in your spare time until you become proficient at engaging with their client bases.
  2. Start writing a professional blog. It can be about any subject but it's best to choose something about which you're knowledgeable and have a genuine interest.  It's important to blog regularly, keep it fresh and relevant, and make sure it's good quality - spell-checked, formatted, etc.
  3. Start your own Twitter account, post regular, quality information and attract a quality following.  Remember this is about social interaction - two-way. Develop lists and follow specific hashtags.
  4. Set up Google alerts for topics that interest you. Initially, you'll receive all sorts of alerts but you can adjust your settings until you end up with useful alerts.
  5. Follow leading brands and see what they do on their website and on TV, cinema and magazine promotions. Their Twitter page will usually have all the latest news.
  6. Learn new "marketing" related skills - there's plenty of free tuition on all sorts of topics - Google Adwords, Analytics, SEO, HTML, CSS, Adobe, Twitter, Inbound Marketing, Event Planning, Email Marketing, Online Surveys. All the platforms have free tutorials so try to learn the basics, then add these skills to your CV and LinkedIn profile.  Look for free tutorials on www.udemy.com, www.lynda.com, www.alison.com
  7. Sign up to some good quality marketing newsletters - Hubspot provides excellent free downloads.
  8. Follow marketing leaders on LinkedIn and read their posts.
  9. Join relevant groups on LinkedIn and read members' posts.
  10. Learn about conversions - ie converting leads into customers.
  11. In your HR role, think of each employee as a "customer". How do you get them to engage? How can you add value to the service you provide? How do you interact with and support other departments? Treat it as a marketing exercise and build your customer relationship skills.
  12. Try to get involved in your company's online pages. LinkedIn or Facebook pages would be a good place to start.  Post careers and company news and promote the company's culture.
  13. If your company engages with universities, try to get actively involved in the promotional and event side of this.
  14. Attend networking events and build up your networking skills.
  15. Build up your copywriting skills and test them out on job ads, recruitment brochures (as far as this is possible).
  16. Learn to manage CRM systems, websites, forums, etc.
  17. Enrol on a recognised marketing course.  In the UK, most marketing roles (especially senior) require a CIM qualification - Professional Certificate or Diploma - but there are lots of other short marketing courses available - many online and many free.
  18. When you've built up your skills, see if your employer is willing to let you transfer to marketing on a temporary basis.
  19. Or perhaps you could switch job to a marketing role within a large recruitment or HR-related organisation such as the CIPD where your HR experience would provide relevant insight.
  20. Be prepared to take a pay cut and start at the bottom but, if you've already learned about marketing techniques, you'll have a head start.
  21. Find a good mentor!

Barbara Patrick, Professional CV Writer and Career Coach
Compelling CVs, Berkshire, UK

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BCC Skills and Employment Manifesto: Employability Skills and Workplace Preparation

30/1/2014

 
Picture
Amid the worrying trend of youth unemployment, the British Chambers of Commerce, BCC, has just published their Skills and Employment Manifesto.

This sets
out their ideas on how the education system could (and should) ensure that schools are not just assessed academically but also on how they teach employability skills and workplace preparation.

It also calls for a partnership between OfSted and businesses/employers.

Their manifesto calls for careers education at an earlier stage and a new qualification which assesses numeracy, literacy, ICT and foreign languages.
  They are basically proposing a shift whereby education is as much about preparing for the workplace as it is about academic achievement.

You can download the BCC Skills and Employment Manifesto here:
http://www.britishchambers.org.uk/policy-maker/policy-reports-and-publications/the-bcc-skills-and-employment-manifesto.html

Barbara Patrick
Professional CV Writer
Compelling CVs, Berkshire
Email: mail @ compellingcvs.co.uk


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New Year; New Job... Take Control of your Career in the New Year

3/12/2013

 
Career_Change,Career_Progression,CV_rewrite,New_Job,JobSearch,Promotion,Career_Progression
New Year, New Job. Time for a Career Change?

Looking to Progress your Career?

The Christmas and Summer holidays are usually the time when people, having taken time out, realise that they don't enjoy their work and they're not looking forward to going back after the break.

So there's no better time than the Christmas break for evaluating where you are now and where you want to be next year.

If you're in a job that you're not enjoying, you feel undervalued or you're simply not using your skills and progressing, then it might be time to rev up your career plan.
This means you need to take stock of your current position, decide where you want to be, then create some goals and milestones to help you achieve your aim.

Don't merely update your old CV...  Rewriting your CV usually gets better results

Carrying forward old and irrelevant job history usually won't bring success.  Instead, take a blank sheet of paper and start brainstorming about where you are today in terms of knowledge and skills, and where you where to be.

Working from scratch, list all your hard and soft skills.  Then list your achievements and the value you have delivered in previous roles.  This could include increased efficiencies, profits, sales, brand awareness, functionality, etc.  If you're short on ideas, browse LinkedIn for job vacancies and member profiles, which will help give you some inspiration about skills, terminology and how to present your achievements.  You're not just trying to create a list of duties; you want to create a list of value-added achievements.  Employers need to know what makes you better than the other candidates; why they should employ you.

Be honest with yourself.  It's no good saying you've got excellent interpersonal skills if no-one in your office enjoys working with you or if you don't enjoy working as part of a team. 
If you're a square peg, you'll never fit into a round hole, however much you kid yourself.

This process will almost always identify skills gaps.  These could be technical or perhaps lack of knowledge about team leadership or business methods.  Whatever gaps you identify, try to plug them.  Research the internet for training courses - many of which are free or very cheap - then sign up.  Don't overdo it and take too much on at once.  Bite-sized training over a period of time
will deliver better results.

A word of warning...

Don't quit until you've got all your ducks in a row.  You're always more employable when you're in work.  So stay focussed on your existing job while you get your career move in place, and make sure you leave on good terms and with a glowing references and testimonials.

Will next year be the year in which your career soars?

We're always happy to chat and we're around over much of the Christmas break, so give us a call if you need help.

Barbara Patrick,
Career Coach
Compelling CVs, Reading, Berkshire


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Outplacement Support | Easing the Pain of Job Losses | Staff Redundancies

12/11/2013

 

Whatever you read in the newspapers, the recession is far from over...

Outplacement_Support,Reading,Berkshire,Redundancy,Careers,CV_Writing,Job_Search,Unemployment,Job_LossesOutplacement Support: Supporting Staff through the Redundancy Process
Whether you're a business owner or a manager, it's never easy to have to let your staff go.  It's even more difficult if they've been loyal and hardworking members of your team and you've grown to like and respect them.  They may even have become family friends.

But there is something you CAN do to ease the situation and to help them prepare for their job search in what is currently an extremely difficult job market... 

You can provide them with Outplacement Support.

What is Outplacement Support?

Outplacement Support isn't a new concept; it's been around for a long time.  City outplacement firms can charge around £4,000 per employee and, until fairly recently, this service was reserved for the elite... the senior executives who, ironically, probably need support the least.

More recently, Outplacement Support is being offered to mid-level staff by many of the bigger corporates (who have bigger budgets) to reduce the impact of redundancy and to help outplaced staff prepare for the transition into the job market.

Outplacement Support can be provided in many forms including:
  • CV Writing Services or Training
  • LinkedIn Profiles and Training
  • Interview Skills Training
  • Personal Presentation and Personal Branding
  • Career Coaching and
  • Job Seeking Support

The Problems Facing Outplaced / Redundant Staff

Staff will undoubtedly be anxious about losing their jobs.  They may be angry or shocked at the prospect of being out of work, they may think it's a personal (as opposed to a business) decision and their self-esteem may hit an all-time low.

They may feel aggrieved because they perceive the "survivors" as being less experienced or less competent and therefore feel that they have been unfairly singled out for redundancy.

They'll very likely be extremely worried about how they can meet their financial commitments and support their families.

If they've been in work or in the same job for some time, they may be completely out of touch with today's job market and not know how to go about updating their CVs, write cover letters or cope with the online recruitment revolution.

Whilst employees may be highly adept within their existing role, they may have developed skills gaps which will further hinder their progress in the job market. 

The last thing you want is for your former employees to feel overwhelmed and worthless which could result in depression and poor health.

How much does Outplacement Support cost? Is it expensive?

It can be expensive with city firms charging north of £4000.  However, it can be provided on a much smaller scale in 1-1 sessions or small workshops, or you can provide standalone CV writing services or interview skills.

Compelling CVs offers a "pick and mix" service so you can provide the level of Outplacement Support that your outgoing staff need and, importantly, you can keep control of the cost.

If you're thinking of making staff redundancies, I urge you to consider providing Outplacement Support.  Being made redundant is tough... but employers can ease the pain a little.

In our opinion, Outplacement Support not a luxury - it's a necessity.

Request a Copy of our Outplacement Brochure or email us to arrange a confidential chat.
Request Outplacement Brochure
by Barbara Patrick
Professional CV Writer and Career Consultant
Compelling CVs

Reading, Berkshire

Email: mail @ CompellingCVs.co.uk
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Work experience, paid or unpaid, can lead to permanent employment

29/7/2013

 
Work_experience,Internships,Volunteering,CV,skills,transferable_skillsjob_search,employability,careers,Berkshire,Work Experience Often Leads to Paid Employment
Last year, when my daughter was still at university, she took on 2 weeks unpaid work experience in digital marketing.  It wasn't the most exciting of jobs but she did it to the best of her ability.  Consequently, the company paid her to stay on longer.  (Incidentally, this work experience was obtained via a post on LinkedIn - a powerful platform for job seekers.)

This year, following completion of her degree, the same company offered her a permanent employment contract.  The work this year is more interesting, carries more responsibility and is giving her a good grounding in digital marketing, PPC and SEO.

Clear evidence that unpaid work experience can lead to paid employment!

All forms of work experience have value but it helps if you can gain "relevant" experience in the field that you ultimately wish to work in.  If you want to work in marketing, then try to get work experience in marketing.  Likewise, accounting and so forth.  Relevant experience will count for more. - not always but usually.

I'm not saying that car washing, leaflet dropping and other forms of casual work are worthless... they're not.  They demonstrate a sound work ethic which is highly sought after in the job market.  But if you can combine your work ethic with relevant experience, you will likely gain more relevant skills and knowledge and enjoy greater success.

Work experience can also include volunteering.  Whilst the latter is generally perceived as supporting worthwhile causes, most charities have accounting, marketing and administration functions so can still provide you with "relevant" skills.

Good luck!
 
Email me if you need help with your CV or any other aspect of your job search.

by Barbara Patrick
Professional CV Writer and Career Coach
Compelling CVs, Reading, Berkshire


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What Next? A Gap Year? Internship? Work Experience? Travel? Volunteering?

24/6/2013

 

Ideas for gaining skills, adding value to your CV and enhancing your employability

Graduates,Work_Experience,Internships,Volunteering,Skills,Transferable_Skills,CV_Writing,LinkedIn_Profile_Writing,Compelling_CVs,BerkshireLearning doesn't end after Graduation
So you've graduated in the class of 2013... Well done!

What next?

If you don't have a job, an internship or work experience lined up, what should you do next?

Perhaps take a gap year?

If you didn't take a gap year before you started college or university, now might be a good time to do this.  However, it's crucial that you plan what you're going to do and that as well as being a great experience it will add value to your CV.   Here are just a few options:

Volunteering

Volunteering can be highly beneficial - not just as a worthwhile experience but also in terms of adding skills and experience to your CV.  Just Google "work experience" to find a host of possibilities both at home and abroad.  You could work in a remote support or teaching role, or perhaps work for a charity - volunteering your time to help the needy or less privileged, or just helping the wheels of their office run smoothly - possibly helping with bookkeeping, running charity events, raising awareness.

Whatever volunteering you opt for, it's best to ensure that it's relevant or that you'll gain valuable transferable skills.

Skills Improvement

If you find yourself twiddling your thumbs, what about learning some new skills - ideally vocational skills such as IT or copywriting?  Or you could apply for a full-blown vocational course such as a Marketing Diploma and perhaps combine this with part time or full time work too.

Independent Travel

Notice I "independent travel".  Anyone can book package tours but it takes careful planning, research and self belief to travel independently.  You'll generally go off the beaten track and out of your comfort zone, all of which can add to your soft skills - initiative, research, adaptability, self-sufficiency, resilience, problem solving, team leadership, project management, risk analysis, etc.  You'll also meet with people of all cultures and enjoy diverse and memorable experiences.

Many years ago I travelled solo to Australia and New Zealand.  I obtained a "Working Holiday Visa" and was able to take temporary office and bar work to subsidise my travel costs.  I can still say today that it was the best year of my life and it made me much more confident than I'd previously been.

Work Experience

Who wants to work for free?  No-one I suspect - including me!  But work experience helps you acquire new skills and adds value to your CV and it often leads to paid work.  Do take care that you're not simply unpaid labour.  Choose your work experience carefully and try to agree a plan with the employer so you're sure of working with or shadowing different managers and growing your knowledge.

Or you could register with an employment agency and take on a succession of temporary roles that will give you some vocational experience and transferable skills for your CV.  Temporary jobs often transition into permanent roles.  If a company likes what they see, they'll likely make you an offer.  So, again, target the type of company or market that you'd like to work in.

Teaching English as a Foreign Language - TEFL

Many students obtain a TEFL qualification to enable them to work overseas AND earn money at the same time.  Unlike independent travel, you'll probably spend most of your time in one location but you'll still have a fantastic experience while acquiring transferable skills such as team leadership, planning, motivating.

Whatever you choose to do, here's what NOT to do after graduation...

  • Don't get off the roundabout - you might never get back on
  • Don't waste your time taking "well-deserved R&R" - you'll miss the boat
  • Don't chill out watching TV or catching up on 3 years' worth of missed sleep

Life's not a rehearsal  - you're future starts now.

And remember that learning is lifelong - it doesn't stop after your graduation ceremony.

by Barbara Patrick
Professional CV Writer and Career Coach
Compelling CVs

Reading Berkshire


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Careers and Job Search: Why I believe you should play to your strengths...

4/2/2013

 
Professional CV Writer Reading Berkshire, Careers and Job Search, Skills, Strengths, Curriculum Vitae, Resume Writer
I tweeted recently that if you play to your strengths, your weaknesses should pale into insignificance.  Someone responded that if you build on your weaknesses they will support your strengths.  So what should you do?  Play to your strengths or build on your weaknesses?

By "playing to your strengths" I mean that if you've never been good with numbers, that's unlikely to change.  Yes, you can (and should) work on your numeracy because it's a useful work and life skill.  But if numeracy is not your strength, then it probably never will be, so you should avoid jobs where strong numeracy skills are required.

Conversely, if you're great with numbers, then numeracy is a strength and it should feature highly in the type of job or career you are seeking.  You'd perhaps do well as an accountant, bookkeeper, investor or analyst.

If you're a people person who loves meeting new people, chatting with them and helping them, then people skills or interpersonal skills is one of your strengths.  If you aim for a job or career that centres around interacting with people, you'll likely do very well.

Are you passionate about travel?  Then something in the tourist or travel industry might suit you and your lack of numeracy skills will become less significant.

What I'm really saying is that you'll enjoy more success and probably be happier in your work if you play to your strengths.  Yes, work on your weaknesses but don't let them consume you.  Decide what you're really good at and then explore the type of jobs that would embrace your strengths.

When I consult with new clients I ask what they enjoy doing and what they're good at.  Successful people love what they do.  People who do what they enjoy doing, generally achieve more success.

No-one is great at everything but everyone is good at something. 

If you're not meeting with success in your career or job search, you perhaps ought to be asking... 

What are YOUR strengths?

CV / Resume Templates: Why we don't use them

8/1/2013

 
By Barbara Patrick at Compelling CVs
Picture
There is an abundance of free CV templates (aka Resume Templates) available online and many companies who sell templated CVs.

We never use CV templates because every client is unique and "one size" CV templates aren't suitable. 

Rather like the story of Cinderella, where all the ladies were trying to force their foot into the tiny glass slipper so that the prince would choose them, it simply doesn't work.  It's far better that the slipper is designed to fit the foot!

We firmly believe that it is the CONTENT of a CV that is important.  Whilst a CV template may provide some useful headings, you are still left with the problem of creating the content.

Whereas "Education" may feature highly on one client's CV, it may hardly feature at all on another's. This is because a client may have many years' experience where their education is totally irrelevant to the role or industry they are applying to.

Likewise, "Hobbies and Interests" may be totally irrelevant and omitted from one client's CV but included in another where they bring transferable skills such as leadership.

After content, keywords (to match Applicant Tracking Software Systems) and relevance are important too.  CV templates can't assist with these either, except by suggesting useful headings.

Because our clients all have different experiences, achievements, skills and personalities, we build their CVs from scratch, focussing on their individual strengths. This is much easier to achieve through avoiding the use of CV templates.

Ultimately, our CVs are beautifully formatted and you would be forgiven for thinking that we use CV templates; we do not.  What we do use is a particular "style" and "layout" that works extremely well for our clients, as our client testimonials bear out.

Hobbies & Interests... Should you include them on your CV?

24/12/2012

 
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Whilst many hobbies are interesting, you need to assess whether your hobbies add to your character and/or provide added value for a potential employer.

If you are running the local kids football club, or you coach tennis at the weekends, volunteer as a leader for Duke of Edinburgh Awards or Chair the local Women's Institute, then you will probably have amassed a considerable number of transferable skills that you can apply in the workplace.

Let's look at running.  If you go for a quick run after work every evening, that shows a degree of commitment.  However, if you have a gruelling training schedule and you are planning to run the London and New York Marathons next year then, hey, that's really something special.  It illustrates commitment, ambition, determination and perseverance - which could all be valuable to a potential employer.  And if you are doing it to support a worthwhile cause, better still!

Coastal walking is another interesting one.  Do you just enjoy occasional walks at the seaside or are you executing a lifetime ambition to walk the entire UK coastline to raise funds for your favourite charity?

Do you attend personal fitness classes as a social activity or do you have a goal to lose 3 stones and climb Mt Kilimanjaro?

Think hard about your hobbies, how they affect your character and how they can translate into worthwhile attributes that will add to your employability.  If you have little or no work experience, then these transferable skills become even more important.

If your interests are solely partying and drinking to excess, then these are probably best left off your CV unless you are applying to become a holiday representative for the 18-30s club where the ability to party is a pre-requisite!

If you really can't see the value in your hobbies, then an employer is unlikely to see them either.  So perhaps you should leave them off your CV entirely.

This is an area which we always explore with our CV clients.  What we discover is often amazing and heart-lifting - which helps make what we do so worthwhile.


Work Experience - A valuable opportunity or exploitation?

4/7/2012

 
There was a big hullabaloo a while ago about the big supermarket chains exploiting work experience to create a pool of "slave labour".  Whether the criticisms were right or wrong, there is absolutely no doubt that work experience is a great opportunity for the young unemployed to acquire some new skills, gain self confidence and add to their employability.  OK, so shelf stacking may not be mentally taxing and it may not involve great skill, but is it really so bad?

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    Barbara Patrick, Career, Job Search and Employability Coach, and Professional CV writer at Compelling CVs in Berkshire, UK

    Thank you for visiting my website and welcome to my blog.

    Barbara Patrick, Career Coach, CV Writer, Interview Skills Training, LinkedIn Training and Profile Writing, Berkshire, UK
    Barbara Patrick, Career and Personal Development Coach, CV Writer, LinkedIn Profile Writer and Trainer, Interview Skills, Job Search and Employability Skills Trainer
    If you have any questions or if you'd like me to write about a specific subject, please get in touch.
    My success is built on my clients' successes, so I do my utmost to help every client achieve their goals - however great or small.


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    mail  @ CompellingCVs.co.uk

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​Barbara Patrick

Career Coaching, Interview Skills Coaching, LinkedIn Profiles and Training, CV Writing
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mail @ compellingcvs.co.uk

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Based in Reading, Berkshire, Compelling CVs offers: Career Coaching | Interview Skills Coaching | Job Search Skills Training | LinkedIn Profile Writing, Optimisation and Training | Outplacement and Redundancy Support | Job Applications | CV Writing | Cover Letters | Everything you need to help you with your Job Search