Getting to Grips with LinkedIn - How to Set Up your Profile and Use LinkedIn Effectively

How to Use LinkedIn, Set up a LinkedIn Profile, Connect and Share on LinkedIn
LinkedIn Training and Workshops in Reading Berkshire

LinkedIn now boasts over 300 million members worldwide.

What originally started as a job seeking site has become a major international player - used across the world not just for job seeking but for building relationships, sharing expertise, keeping up to date on global and industry news and generally networking with professionals.

Used correctly, it's an immensely powerful tool and one that all professionals should be using whether for job search or attracting new clients.

Our interactive workshop is designed to introduce you to LinkedIn's key features and to help you get the best out of this powerful platform.


LinkedIn Workshop - Programme

Time permitting, we will cover all of the following, although not necessarily in th
Overview of LinkedIn Dashboard
  • Logging On
  • Privacy settings - manage what others see
  • Visibility in public searches (eg Google, Yahoo)
  • Who can see your connections
  • Who can see your activity feed
  • Who can see your updates
  • Who can see your groups
  • Who can see companies you're following
  • What others see when you view their profiles
Optimising your LinkedIn Profile for Search Engines - SEO
  • The importance of key words
  • Headshot
  • Headline
  • Location and Industry
  • Job Titles
  • Interests
Contact Details
  • Website
  • Blog
  • Twitter
  • Email
  • Telephone
  • Who can contact you via LinkedIn?
LinkedIn Profile Summary
  • How to write your personal summary
  • Adding rich media - brochures, videos, etc
Adding More Sections
  • Work experience - job titles
  • Education
  • Skills and expertise
  • Hobbies and interests
  • Additional sections if relevant
  • Projects
  • Volunteering
  • Certifications
  • Courses
  • Awards
  • Publications
LinkedIn Endorsements and Recommendations
Recommendations
  • Requesting
  • Giving
Endorsements
  • Receiving
  • Giving
Making Connections on LinkedIn
  • Making connections
  • LinkedIn etiquette
  • Manage connections - tagging
  • Blocking connections
  • Disconnecting
LinkedIn Groups
  • Joining groups
  • Managing group settings (daily, weekly, never)
  • Hiding groups on your profile
  • Posting updates
  • Blocking/hiding updates
Sharing on LinkedIn
Sharing with:
  • Contacts
  • Public
  • Individuals
  • Groups
  • Twitter
Searching on LinkedIn
  • Search for Jobs, People, Companies, News
  • Advanced Search
  • Saving Searches and Setting Alerts
Going Forward...
  • Pulse -  following market leaders
  • Following companies
  • Keeping in touch
  • Who's viewed my profile?
  • Finding Help
Date:   

Time:

Venue:

Price:
xxx

xxx - xxx

xxxxxx + link to map

£75.00

    Places are limited - Reserve your spot now!

    Once we receive your booking, we will send you details of how to make payment.
What you will need on the day
  • Lots of energy and positivity!  This is a high-content workshop.
  • A wi-fi enabled laptop* - remember to bring your charger
  • LinkedIn Log In Details - Email and Password
  • Your twitter, blog, website details
  • Headshot photo - already uploaded on your laptop
  • A brief career history
  • A list of your skills
  • Notepad and pens
  • Snacks and water
  • If time permits, delegates can network in the bar after the event - please bring money for drinks

This is a packed programme and we won't have time to teach computer skills. You'll need to know the following basic formatting techniques
  • Copy and Paste
  • Bullet Points
  • Numbering

* You can still learn plenty if you can't bring a laptop but it would be good if you could put everything into practice as we progress.  From my own experience it's difficult to use LinkedIn on a iPad - not impossible but difficult.