Compelling CVs
Email to schedule a call:  mail @ CompellingCVs.co.uk
  • Home
  • Careers Coaching
    • Interview Skills Coaching
    • Job Search Skills Training and Coaching
  • Outplacement
  • CV Options & Prices
    • School Leaver or Entry Level CVs
    • Graduate CVs
    • Trades, Admin and Healthcare CVs
    • Professional CVs
    • Project Manager, Engineering, Technical CVs
    • High Profile | Senior Executive CVs
    • Elite CVs
    • Ex-military Civilian Transition
    • English Language CV for Foreign Job Seekers
  • Other Services
    • LinkedIn Profiles
    • LinkedIn for Business
    • LinkedIn Training
    • LinkedIn Company Pages and Showcase Pages
    • Promote your Business on LinkedIn
    • Directors' Bio's
    • Online Business Directory Profiles
    • Cover Letters
    • UCAS Personal Statements
    • Job Application Forms
    • CV Review, CV Reformat, CV Proofreading
    • LinkedIn Review
  • Tips & Advice
    • CV Writing Tips
    • Using terminology in your CV
    • How Recruiters Spend Just Six Seconds Reading Your CV
    • Key Words | Applicant Tracking Software
    • How to Trick the Robots that Read your CV | Applicant Tracking Software or ATS
    • Career Success
    • Career Advice for 20-somethings
    • Proactive Words for CV Writing
    • Interview Skills
    • Interview Skills: Questions you may be asked at interview
    • Useful Job Seeker Tips
    • Personal and Online Branding
    • Improve your Skills
    • Body Language
    • Dress for Success
    • Interview Tips
  • Testimonials
  • FAQs
    • In the Press
  • Blog

Career Transition: How to Transition from HR to Marketing in 21 Steps

26/2/2014

 
Career_Transition,HR_to_Marketing,Employment_Skills,Marketing_Skills,Marketing_Training

How can you transition from one career path to another?

My advice was sought last week on how to transition from a human resources role into marketing.

Transition is fairly common these days. Many people have 2, 3 or more careers throughout their working lives.


Here's what I advised specifically in relation to a transition from HR to marketing.  But the principles could be applied to any transition just by switching the skills:
  1. Learn to use social media for business - Twitter, Facebook, Google Plus, etc and volunteer to do this for companies in your spare time until you become proficient at engaging with their client bases.
  2. Start writing a professional blog. It can be about any subject but it's best to choose something about which you're knowledgeable and have a genuine interest.  It's important to blog regularly, keep it fresh and relevant, and make sure it's good quality - spell-checked, formatted, etc.
  3. Start your own Twitter account, post regular, quality information and attract a quality following.  Remember this is about social interaction - two-way. Develop lists and follow specific hashtags.
  4. Set up Google alerts for topics that interest you. Initially, you'll receive all sorts of alerts but you can adjust your settings until you end up with useful alerts.
  5. Follow leading brands and see what they do on their website and on TV, cinema and magazine promotions. Their Twitter page will usually have all the latest news.
  6. Learn new "marketing" related skills - there's plenty of free tuition on all sorts of topics - Google Adwords, Analytics, SEO, HTML, CSS, Adobe, Twitter, Inbound Marketing, Event Planning, Email Marketing, Online Surveys. All the platforms have free tutorials so try to learn the basics, then add these skills to your CV and LinkedIn profile.  Look for free tutorials on www.udemy.com, www.lynda.com, www.alison.com
  7. Sign up to some good quality marketing newsletters - Hubspot provides excellent free downloads.
  8. Follow marketing leaders on LinkedIn and read their posts.
  9. Join relevant groups on LinkedIn and read members' posts.
  10. Learn about conversions - ie converting leads into customers.
  11. In your HR role, think of each employee as a "customer". How do you get them to engage? How can you add value to the service you provide? How do you interact with and support other departments? Treat it as a marketing exercise and build your customer relationship skills.
  12. Try to get involved in your company's online pages. LinkedIn or Facebook pages would be a good place to start.  Post careers and company news and promote the company's culture.
  13. If your company engages with universities, try to get actively involved in the promotional and event side of this.
  14. Attend networking events and build up your networking skills.
  15. Build up your copywriting skills and test them out on job ads, recruitment brochures (as far as this is possible).
  16. Learn to manage CRM systems, websites, forums, etc.
  17. Enrol on a recognised marketing course.  In the UK, most marketing roles (especially senior) require a CIM qualification - Professional Certificate or Diploma - but there are lots of other short marketing courses available - many online and many free.
  18. When you've built up your skills, see if your employer is willing to let you transfer to marketing on a temporary basis.
  19. Or perhaps you could switch job to a marketing role within a large recruitment or HR-related organisation such as the CIPD where your HR experience would provide relevant insight.
  20. Be prepared to take a pay cut and start at the bottom but, if you've already learned about marketing techniques, you'll have a head start.
  21. Find a good mentor!

Barbara Patrick, Professional CV Writer and Career Coach
Compelling CVs, Berkshire, UK

Read more of our blogs

    RSS Feed

    Barbara Patrick, Career, Job Search and Employability Coach, and Professional CV writer at Compelling CVs in Berkshire, UK

    Thank you for visiting my website and welcome to my blog.

    Barbara Patrick, Career Coach, CV Writer, Interview Skills Training, LinkedIn Training and Profile Writing, Berkshire, UK
    Barbara Patrick, Career and Personal Development Coach, CV Writer, LinkedIn Profile Writer and Trainer, Interview Skills, Job Search and Employability Skills Trainer
    If you have any questions or if you'd like me to write about a specific subject, please get in touch.
    My success is built on my clients' successes, so I do my utmost to help every client achieve their goals - however great or small.


    Contact me:

    mail  @ CompellingCVs.co.uk

    Archives

    March 2016
    November 2015
    May 2015
    February 2015
    December 2014
    July 2014
    May 2014
    April 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    August 2012
    July 2012
    May 2012

    Categories

    All
    Added Value
    Applicant Tracking Software
    Applicant Tracking Systems
    Applying Online
    Assertiveness
    Assessment Centres
    Ats
    Body Language
    Candidates
    Career
    Careers
    Career Transition
    Client Testimonials
    Competency Based Questions
    Cover Letters
    Curriculum Vitae
    Cv
    Cv Content
    Cv Formatting
    Cv Review
    Cv Scanning
    Cv Style
    Cv Templates
    Cv Testimonials
    Cv Update
    Cv Writing
    Education
    Employability
    Employment Plan
    Equal Opportunities
    Equal Pay
    Ethics
    Eye Contact
    Eye Tracking
    Facebook Privacy
    Gender Paygap
    Google Alerts
    Graduates
    Group Interviews
    Hobbies
    How To Resign
    Independent Schools
    Independent Travel
    Interests
    Interns
    Internships
    Interview Preparation
    Interview Questions
    Interviews
    Interview Skills
    Job Applications
    Job Satisfaction
    Job Search
    Job Seeking
    Job Vacancies
    Keywords
    Key Words
    Letter Of Resignation
    Linkedin
    LinkedIn Company Pages
    Linkedin Connections
    LinkedIn InMails
    Linkedin Profile
    Linkedin Profiles
    LinkedIn Showcase Pages
    Matching
    Networking
    Notice Periods
    Online Branding
    Online Interviews
    Online Job Ads
    Online Job Applications
    Online Job Boards
    Outplacement
    Outplacement Support
    Parity
    Part Time Jobs
    Pay Rises
    Personal Brand
    Privacy
    Privacy Settings
    Private Education
    Private Schools
    Professional Cv
    Quitting Your Job
    Recruitment
    Redundancy
    Redundancy Support
    References
    Reputation Management
    Resignation
    Resume Templates
    Salary Negotiation
    Schools
    Selection
    Skills
    Skype Interviews
    Slave Labour
    Social Media
    State Education
    State Schools
    Strengths
    Targetting
    Telephone Interviews
    The Sutton Trust
    The Times Higher Education
    Transferable Skills
    Transition
    Ucas Personal Statement
    Ucas Statements
    Undergraduate
    Unemployment
    University Applications
    University Of Manchester
    Video Interviews
    Volunteering
    Weaknesses
    Work Ethic
    Work Experience
    Workplace Skills

    RSS Feed

About us:

CV Writing Tips and Advice

Blog

Terms & Conditions

Privacy & Cookies

Testimonials


Contact us:

Compelling CVs is a trading name of
​Barbara Patrick

Career Coaching, Interview Skills Coaching, LinkedIn Profiles and Training, CV Writing
Reading, Berkshire RG6, UK


The best way to contact Compelling CVs is by emailing:
mail @ compellingcvs.co.uk

Opening Hours


Monday to Friday: 0930 - 1700
Other times by appointment
Copyright: Compelling CVs 2009-24

Site created by The Back Office
Based in Reading, Berkshire, Compelling CVs offers: Career Coaching | Interview Skills Coaching | Job Search Skills Training | LinkedIn Profile Writing, Optimisation and Training | Outplacement and Redundancy Support | Job Applications | CV Writing | Cover Letters | Everything you need to help you with your Job Search